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Powerful Persuasion

Tex Sample

Paperback 2005-08-01

Publisher Description

When it comes to communicating the gospel through new media and technologies, churches are often faced with one of two bad options. Either they can reject these new vehicles for sharing the faith as “not the way we’ve always done itâ€; or they can uncritically embrace them, failing to see that when not understood properly these media can obscure the gospel message just as much as they can communicate it. If they are going to reach the generations formed by electronic culture, churches must engage in a new evangelism, one that makes use of new technologies and cultural expressions. Sample explains how the electronic generations receive and process the information communicated by new media, and how the ways in which our consumerist culture makes use of those media are not good models for how the church can employ them to spread the message of Jesus Christ.

Read the Introduction now!

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$41.99

Publisher Description

When it comes to communicating the gospel through new media and technologies, churches are often faced with one of two bad options. Either they can reject these new vehicles for sharing the faith as “not the way we’ve always done itâ€; or they can uncritically embrace them, failing to see that when not understood properly these media can obscure the gospel message just as much as they can communicate it. If they are going to reach the generations formed by electronic culture, churches must engage in a new evangelism, one that makes use of new technologies and cultural expressions. Sample explains how the electronic generations receive and process the information communicated by new media, and how the ways in which our consumerist culture makes use of those media are not good models for how the church can employ them to spread the message of Jesus Christ.

Read the Introduction now!

Koorong Code239254
ISBN0687339014
EAN9780687339013
Pages224
DepartmentAcademic
CategoryChurch
Sub-CategoryChurch Life & Issues
PublisherAbingdon Press
Publication DateAug 2005
Dimensions14 x 140 x 207mm
Weight0.318kg