{"product_id":"our-god-is-an-awesome-brand-how-evangelicals-built-americas-most-powerful-religious-movement-679562","title":"Our God Is an Awesome Brand: How Evangelicals Built America's Most Powerful Religious Movement","description":"Evangelicalism built more than just churches--it built a brand. And in the process, it became one of the most powerful religious movements in American history.\u003cbr\u003e\u003cbr\u003eIn Our God Is an Awesome Brand, Joseph T. Cochran argues that evangelicalism grew into a brand ecosystem shaped by identity formation, audience segmentation, and the production of religious goods and experiences. From churches and conferences to publishing and music, this became not only a theological tradition but also a curated way of life.\u003cbr\u003e\u003cbr\u003eDrawing on his background in history, ministry, and marketing, Cochran illuminates\u003cbr\u003e\u003cbr\u003e- ways consumer culture helped form evangelical identity,\u003cbr\u003e- how institutions adapted their messaging to reach target audiences, and\u003cbr\u003e- why the movement grew so quickly--and why it now feels fractured.\u003cbr\u003e\u003cbr\u003eThis book offers readers who are inside, outside, or on the edges of evangelicalism a compelling look at the rise of this movement--and where it's headed next.","brand":"Koorong","offers":[{"title":"Default Title","offer_id":52809378595103,"sku":"9781587436765","price":34.99,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/koorong.com\/products\/our-god-is-an-awesome-brand-how-evangelicals-built-americas-most-powerful-religious-movement-679562","provider":"Koorong","version":"1.0","type":"link"}