{"product_id":"switch-300531","title":"Switch","description":"**Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?**  \u003cbr\u003e   \u003cbr\u003e The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller *Made to Stick*. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.  \u003cbr\u003e   \u003cbr\u003e In *Switch,* the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:    \u003cbr\u003e   \u003cbr\u003e ●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.  \u003cbr\u003e   \u003cbr\u003e ●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.  \u003cbr\u003e   \u003cbr\u003e ●      The manager who transformed a lackadaisical customer-support team into service zealots by *removing* a standard tool of customer service  \u003cbr\u003e               \u003cbr\u003e In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. *Switch*shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.","brand":"Koorong","offers":[{"title":"Default Title","offer_id":51562786226463,"sku":"9780385528757","price":43.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8981\/8143\/files\/9780385528757_647879.jpg?v=1769156037","url":"https:\/\/koorong.com\/products\/switch-300531","provider":"Koorong","version":"1.0","type":"link"}