{"product_id":"the-centre-brain-5-prompts-to-persuasive-power-468665","title":"The Centre Brain: 5 Prompts to Persuasive Power","description":"When you face a red light, what can you say to turn it green? On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.","brand":"Koorong","offers":[{"title":"Default Title","offer_id":51561271394591,"sku":"9780281077908","price":19.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8981\/8143\/files\/9780281077908_1338044.jpg?v=1769130639","url":"https:\/\/koorong.com\/products\/the-centre-brain-5-prompts-to-persuasive-power-468665","provider":"Koorong","version":"1.0","type":"link"}