{"product_id":"theory-of-semiotics-167301","title":"Theory of Semiotics","description":"..\". the greatest contribution to semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" -- Journal of Aesthetics and Art Criticism?..\". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions.\" -- Language in Society?..\". a major contribution to the field of semiotic studies.\" -- Robert Scholes, Journal of Aesthetics and Art Criticism?..\". the most significant text on the subject published in the English language that I know of.\" -- Arthur Asa Berger, Journal of Communication?Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs -- communication and signification -- and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.","brand":"Koorong","offers":[{"title":"Default Title","offer_id":51561167814943,"sku":"9780253202178","price":48.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8981\/8143\/files\/9780253202178_1511286.jpg?v=1769128655","url":"https:\/\/koorong.com\/products\/theory-of-semiotics-167301","provider":"Koorong","version":"1.0","type":"link"}