{"product_id":"unlikely-the-surprising-personal-story-behind-the-garage-startup-that-became-a-100m-national-health-brand-664121","title":"Unlikely: The surprising personal story behind the garage startup that became a $100m national health brand","description":"Delve into the captivating human story behind the Back In Motion Health Group, revealing the exhilaration and heartache of an entrepreneur's quest from humble start up to a $100m ASX acquisition of over 140 locations - making it the largest physiotherapy franchise in the southern hemisphere. And whilst infinitesimal in contrast to the towering legacies of Australia's iconic business titans - think of the Packers, Murdochs and Myers - the personal odysseys have much in common.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eLive vicariously through the thrilling highs of a mere idea growing into industry acclaim, and the devastating lows of personal betrayal,\u003cbr\u003e\u003cbr\u003ecorporate espionage, legal entanglements, and the unnerving scrutiny of a parliamentary investigation into alleged improprieties. And along the way, don't miss the importance of faith, family, and gritty resilience as essential companions as Jason searches for purpose and significance.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAn UNLIKELY success, Jason began as a reluctant CEO running an accidental business, feeling perpetually estranged from the corporate world while wishing he was a medical missionary. His epic adventure is equal parts inspiring and surprising, a testament to the extraordinary heights achievable from disappointment and unforeseen opportunities, defying the odds with unwavering determination.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis is the quintessential tale of the underdog, recounted with courage and conviction.","brand":"Koorong","offers":[{"title":"Default Title","offer_id":51572346716447,"sku":"9781763530348","price":57.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8981\/8143\/files\/9781763530348_0.jpg?v=1769388736","url":"https:\/\/koorong.com\/products\/unlikely-the-surprising-personal-story-behind-the-garage-startup-that-became-a-100m-national-health-brand-664121","provider":"Koorong","version":"1.0","type":"link"}